(575 kb PDF)		Contents Introduction Readership Advertising rates Database rental Mechanical data

Network Computing
MEDIA PACK 2013

Information and Communications – Networked

Introduction
IP enabled technology and convergence have made significant changes to the way we work. Those responsible for running networks need an understanding of a wider range of products and services than ever before. Being able to run a secure efficient network with an ever increasing number of applications is paramount. Organisations need to justify and cost-justify investment. They also have to be aware of legislation and penalties for not being compliant. There are implications for organisations which make changes to their networks. There are also implications for those who do nothing.

Network Computing aims to lead the debate, understand the challenges, examine the hype and communicate best practice associated with all aspects of running a network. There are often many good reasons for investing in new technology and services and the magazine will help readers to better understand these and make informed choices. At the same time Network Computing will not overlook the importance of making best use of existing resources including technology and personnel.

The service that Network Computing provides for both end users and suppliers has been enhanced further with the launch of the Network Computing Awards. Each year these awards are run using a reader-voting model to determine the results. This provides valuable guidance about which products, services and companies have made a positive impact.

To conclude, Network Computing continues to be read and respected by those running networks and purchasing the products and services that run on, test, monitor, manage, power or protect these networks. Those who supply such solutions can therefore use the magazine confident in the knowledge that they are being seen by potential customers.

Circulation and Readership
Each issue of Network Computing read by 17,500 people
Extra copies may be printed for distribution at trade shows.

READERSHIP ANALYSIS BY ORGANISATION, JOB FUNCTION AND PURCHASING POWER
Agriculture/Mining/Oil/.Chemical - 1.4%
Architecture/Construction - 1.7%
Computer Consultancy - 9.6%
Computer Dealer/Retailer - 3.8%
Computer Distributor - 1.5%
Distributor/Retailer (non-computer) - 3.3%
Education - 8.6%
Engineering - 4.2%
Finance/Banking/Accounting - 8.5%
Government - 7.9%
Hotel/Catering - 1.3%
Legal/Insurance/Property - 4.6%
Manufacturer (computers/computer peripherals) - 3.5%
Manufacturer (non-computer) - 7.9%
Media/Marketing/Advertising - 3.3%
Medical/Healthcare - 4.2%
Pharmaceutical - 2.2%
Telecoms - 2.7%
Transportation - 1.6%
Utilities - electricity/gas/water - 2.4%
VAR/Systems Integrator - 7.5%
Other - 8.3%

JOB FUNCTION
IT Management - 71.8%
Managing Director/Proprietor/Other Director - 15.8%
Other - 12.4%

NUMBER OF EMPLOYEES
Under - 25 19.7%
26-100 - 23.2%
101-500 - 18.5%
501-1000 - 12.2%
1001-5000 - 14.8%
5000+ - 11.6%

ANNUAL EXPENDITURE ON NETWORKING SOLUTIONS
Under £ 25K - 23.4%
£25K - £100K - 28.0%
£100K -£ 500K - 25.3%
£500K- £1M - 12.5%
£1M + - 10.8%

INVOLVEMENT IN ACQUISITION OF NETWORK SOLUTIONS (READERS HAVE TICKED ALL WHICH APPLY)
Approve acquisition - 41.6%
Determine need - 84.7%
Define product - 82.2%
Evaluate supplier - 61.2%
Select brand - 55.9%
Select vendor/source - 64.6%
None of the above - 6.5%

Prices for advertising and other services

MAGAZINE ADVERTISING RATES

Double page	Single page	Half page	Premium for cover position	Agency comm
£3200	£1850	£1000	40%	10%

Other sizes only available by special arrangement Price discounts for multiple insertions available on application

INSERTS UP TO 10G - COST PER 1,000

Loose	Bound-in
£200 per 1000 for exclusivity	£240 per 1000 for exclusivity
£150 per 1000 non exclusive	£190 per 1000 non exclusive

COVER MOUNTED CDS OR OTHER ITEMS (MINIMUM 5000)
Up to 10g - £265 per 1000.
Over 10g - +£2.5/g
CDs must be supplied in plastic wallets

MASTERCLASS SPONSORSHIP
£1400 per issue for minimum of 6 issues

WEB SITE ADVERTISING
Banners from 400 pounds per month
Many sizes available. Prices on application.

PRODUCT/SERVICE REVIEWS
£1950 (includes PDF’s for the suppliers own
unrestricted use)

LEAD GENERATION
Many options available including sponsored
question on registration form, reader
competition and telemarketing services. Prices
on application.

DATABASE RENTAL
Mail or email prospects on the Network Computing database. Select prospects by job title, size of organisation, annual expenditure on networking
products or by any other field shown on the Network Computing reader registration form

Direct mail	Email broadcast
£175 per 1000 names	£275 per 1000 names

Contact David Bonner on: 01689 616000

Mechanical Data
ADVERTISEMENT SIZE DEPTH/WIDTH
Double-Page Bleed 307 mm x 440 mm
Double-Page Trim 297 mm x 420 mm
Double-Page Type 287 mm x 400 mm
Single-Page Bleed 307 mm x 220 mm
Single-Page Trim 297 mm x 210 mm
Single-Page Type 287 mm x 200 mm
Half Type 130 mm x 190 mm
Verticle Half 280 mm x 90mm

TECHNICAL REQUIREMENTS:

PDF File

• High Res 300 dpi
• Registration Marks
• 5 mm bleed all around

Tiff

• High Res 300dpi
• 5 mm bleed all around

Jpeg

• High Res 300dpi
• 5 mm bleed all around

Please call the Production department on +44 (0) 1689 616 000 before submitting digital copy of any kind in order to ensure system compatibility.

WEB BANNERS
375 x 60 pixels. Files should be provided in gif format or
flash with all url's embedded and targets set to _blank
(opens new window)