(710 kb PDF)		Contents Introduction Readership Advertising rates Database rental Mechanical data

Network Computing
MEDIA PACK 2010

Information and Communications – Networked

Introduction
Technology is advancing all the time. The "network" has evolved. The growing importance of IP enabled technology and convergence means that the Network Manager now needs a good knowledge of a wider range of products than ever before. Being able to run a secure, efficient network with an increasing number of applications is paramount in today's world. And it's not just the additional applications that present new challenges. Organisations have to be aware of new legislation and penalties for not being compliant. Whilst all of the above means that investment in many aspects of technology is on the increase, organisations still have to look at the business case and cost-justify expenditure. Utilising existing technology and personnel in the right way is also highly important.

Network Computing will aim to lead the debate, understand the challenges, examine the changes and hype and communicate best practice associated with all aspects of running of a network. Technology is not covered in the magazine just to recognise and applaud the skill that has gone into producing it. The benefits and challenges of implementing such technology, including the cost implications are the important factors for readers of Network Computing.

The magazine addresses the key issues through a range of article-types. Technology updates will cover developments in key areas of technology. Case studies show how solutions have helped real-life organisations overcome problems and work better. Product reviews provide an independent expert's assessment of a product. The Network Computing "Masterclass" series was introduced in 2007 to enable suppliers to connect with readers in an educational way on a subject they have particular expertise in via their own regular column. The magazine also carries comment articles, interviews and news.

To conclude, Network Computing continues to be read and respected by those running networks and purchasing the products and services that run on, monitor, power or protect these networks. Therefore, the magazine represents the ideal advertising vehicle for those aiming to sell such solutions.

Circulation and Readership
Each issue of Network Computing read by 17,500 people
Extra copies may be printed for distribution at trade shows.

READERSHIP ANALYSIS BY ORGANISATION, JOB FUNCTION AND PURCHASING POWER
Agriculture/Mining/Oil/Chemical 1.2%
Architecture/Construction 1.5%
Computer consultancy 11.5%
Computer dealer/retailer 3.9%
Computer distributor 1.8%
Computer/peripherals manufacturer 3.7%
Distributor/retailer (non computer) 3.8%
Education 8.9%
Engineering 4.0%
Finance/Banking/Accounting 8.8%
Government 8.5%
Hotel/catering 1.7%
Legal/Insurance/Property 4.1%
Manufacturer (non computing) 8.5%
Media/marketing/Advertising 3.0%
Medical/healthcare 2.2%
Telecomms 2.9%
Transportation 1.3%
Utilities 1.9%
VAR/System integrators 9.9%
Other 6.9%

JOB FUNCTION
IT Management 72.5%
Managing Director/Proprietor/Other Directors 15.6%
Other 11.9%

NUMBER OF EMPLOYEES
Under 25 21.7%
26-100 15.3%
101- 500 19.8%
501 - 1000 13.1%
1001 - 5000 15.5%
5000+ 14.6%

ANNUAL EXPENDITURE ON NETWORKING SOLUTIONS
Under £25K 24.2%
£25- £100K 29.6%
£100K - £500K 19.5%
£500K - £1m 12.9%
More than £1m 13.8%

INVOLVEMENT IN ACQUISITION OF NETWORK SOLUTIONS
(READERS HAVE TICKED ALL WHICH APPLY)
Approve acquisition 42.4%
Determine need 86.6%
Define product 81.5%
Evaluate supplier 66.0%
Select brand 56.9%
Select vendor/Source 62.3%
None of the above 6.6%

MAGAZINE ADVERTISING RATES
Double page Single page Half page Premium for cover position Agency comm
£3200 £1850 £1000 40 % 10%
Other sizes only available by special arrangement
Price discounts for multiple insertions available on application
INSERTS UP TO 10G - COST PER 1,000
Loose Bound-in
£200 per 1000 for exclusivity £240 per 1000 for exclusivity
£150 per 1000 non exclusive £190 per 1000 non exclusive

COVER MOUNTED CDS OR OTHER ITEMS (MINIMUM 5000)
Up to 10g £265 per 1000.
Over 10g +£2.5/g
CDs must be supplied in plastic wallets

MASTERCLASS SPONSORSHIP
£1400 per issue

WEB SITE ADVERTISING
Banners/skyscrapers Other advertisements available - prices on application
£400 per month

DATABASE RENTAL
Mail or email prospects on the Network Computing database. Select prospects by job title, size of organisation, annual expenditure on networking
products or by any other field shown on the Network Computing reader registration form
Direct mail Email broadcast
£175 per 1000 names £275 per 1000 names

PRODUCT/SERVICE REVIEWS
£1850 (includes PDF’s for the suppliers own
unrestricted use)

Contact David Bonner on: 01689 616000

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